Creator guideEverything our best creators do
MAKE IT
SELL.
Two minutes. Real numbers. Then pick your shoe.
Creator sales
$784K
Creators earned
867
Views
27.5M
You earn
10%
All-time, from our shop’s own data (videos since Feb 2026).
01 — Pick your shoe
Pick a shoe.
Get its brief.
Our best sellers, all-time. Each brief has its hooks, the videos that sold it and what a sale pays.
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
OPEN BRIEF
PRIMA
Satin Ballet Stiletto Heels
$32.99 · you earn $3.30
3,010 sold65.1K top video
THE SLOUCH
Slouchy Platform Knee Boots
$52.85 · you earn $5.29
2,097 sold124K top video
THE FOLD
Fold-Over Wedge Knee Boots
$49.99 · you earn $5.00
1,577 sold252K top video
THE CROC
Pointed Fold-Over Knee Boots
$46.99 · you earn $4.70
1,428 sold55.4K top video
THE BLADE
Stiletto Fold-Over Knee Boots
$45.99 · you earn $4.60
1,279 sold73.4K top video
HEARTBREAKER
Heart-Chain Platform Combat Boots
$42.99 · you earn $4.30
1,237 sold38.7K top video
VELVET
Velvet Platform Ankle-Tie Heels
$45.99 · you earn $4.60
1,193 sold52.4K top video
BLACK FROST
Faux-Fur Wedge Knee Boots
$49.99 · you earn $5.00
1,146 sold416K top video
SNOW DAY
Faux-Fur Lace-Up Snow Boots
$47.99 · you earn $4.80
875 sold403K top video
MIDNIGHT
Slouchy Pointed Wedge Knee Boots
$49.99 · you earn $5.00
636 sold2.4M top video
02 — The first 3 seconds
Stop the
scroll.
Shoe on screen while you say it. Start on an action: pulling them on, unboxing, the first step.
Hook 1
"Wait, these are under $50?"
Hook 2
"Wide calves? Watch these go on."
Hook 3
"The perfect boots for fall. Here's why."
NeverClaim genuine leather, waterproof or "only a few left" unless the shoe's brief says so, and never name or compare to a designer brand or say "dupe".
03 — Proof it works
Our best videos.
Of all time.
Our best sellers of all time, any shoe, each tagged with its style. Tap one to watch it here.
246KVIEWS
#1 ALL-TIME
Close-ups
$16,919408 orders
@bekahfunhehehe · Apr 2026
2.3MVIEWS
#2 ALL-TIME
The demo: walk, turn, calf
$14,965384 orders
@mayafindss777 · Jul 2026
181KVIEWS
#3 ALL-TIME
Close-ups
$14,691360 orders
@bekahfunhehehe · Apr 2026
326KVIEWS
The demo: walk, turn, calf
$14,154347 orders
@kendraafiya · Apr 2026
416KVIEWS
The demo: walk, turn, calf
$13,775275 orders
@dailydoseofnia · Oct 2026
65.5KVIEWS
Close-ups
$13,626424 orders
@sharichavonne · Jan 2026
4.4KVIEWS
Close-ups
$12,432474 orders
@shoekandy · Jan 2026
14KVIEWS
The demo: walk, turn, calf
$12,256309 orders
@kristindijon · Mar 2026
194KVIEWS
Close-ups
$11,662285 orders
@bekahfunhehehe · Apr 2026
68.4KVIEWS
The full outfit
$11,517258 orders
@vanessargueta · Feb 2026
2.4MVIEWS
The full outfit
$10,847250 orders
@emma.casteel · Jul 2026
272KVIEWS
Close-ups
$10,553283 orders
@mayafindss777 · May 2026
81.4KVIEWS
The demo: walk, turn, calf
$10,022271 orders
@nailglambycham · Mar 2026
04 — Four styles that sell
Pick a style.
Shoot it.
Four styles. Each: how to shoot it, why it works, and our videos that sold with it.
6 of our top 13
Close-ups
- Shoe fills the frame: laces, fur, heel
- Turn the foot, take a step, hold it up
- Price card on screen
Why it worksTexture and detail sell without a wordClose-ups make the materials look premiumWorks anywhere: the floor, the doorway, outside in the snow
246KVIEWS
Close-ups
$16,919408 orders
@bekahfunhehehe · Apr 2026
181KVIEWS
Close-ups
$14,691360 orders
@bekahfunhehehe · Apr 2026
65.5KVIEWS
Close-ups
$13,626424 orders
@sharichavonne · Jan 2026
5 of our top 13
The demo: walk, turn, calf
- Boots fill the frame from the first second
- Walk to the camera, turn, calf from the side
- Price, "tap the cart"
Why it worksProof beats claims: they see how the boots move and fitLow angle, boots big in the frame: nothing else to look atAnswers the top question (will it fit me?) before it's asked
2.3MVIEWS
The demo: walk, turn, calf
$14,965384 orders
@mayafindss777 · Jul 2026
326KVIEWS
The demo: walk, turn, calf
$14,154347 orders
@kendraafiya · Apr 2026
416KVIEWS
The demo: walk, turn, calf
$13,775275 orders
@dailydoseofnia · Oct 2026
2 of our top 13
The full outfit
- Mirror or full-length shot, boots in frame
- Walk, turn, then the boots up close
- Price, your size
Why it worksViewers see the whole look and picture wearing itThe boots get the credit for the outfitNo talking needed, rides trending sounds
68.4KVIEWS
The full outfit
$11,517258 orders
@vanessargueta · Feb 2026
2.4MVIEWS
The full outfit
$10,847250 orders
@emma.casteel · Jul 2026
0 of our top 13
Talking to camera
- Shoe up to the camera, say the hook
- One feature, and how long you wore them
- Price, your size, "it's linked"
Why it worksA face and a plain voice read as advice, so viewers trust itSaying how long you wore them is proof, not a claimWorks with any shoe, no props, one take
None of our top videos use this style. Try it after the others.
05 — Close the sale
Say it.
Then ask.
The lines that turn a view into an order.
Price vs look"They look $70. They're under $50."
Comfort you can prove"Wore them all day. Still comfy."
Calf fit, out loud"My calves are 15 inches. Watch."
Say your size"I'm a 7.5, took the 7.5."
Name it and say it's linkedIn the first 5 seconds.
Say the price out loud"Under $50, and they look it."
Ask, with a reason"Tap the cart before your size goes."
06 — One sale, broken down
Why this one
sold.
$16,919 in sales from one video, our #1 of all time. Four things it did right.
246KVIEWS
Close-ups
$16,919408 orders
@bekahfunhehehe · Apr 2026
1
Both views at onceOpens on a mirror: one heel in the mirror, the other foot up close.
2
The heel does the talkingMost of the video is the rhinestone strap and the sculpted heel, close.
3
Always movingThe foot turns or steps every second or two, so the eye never rests.
4
Short18 seconds, nothing wasted, so people watch it twice.
07 — Every week
Three habits.
Every week.
3 to 5 videos a week on the pair you have.
Answer comments in the first hour. "Are they comfy?" is a sale: answer it with a video.
Weekly: watch time, tag clicks, sales per 1,000 views. Change one thing.
08 — How it works
Samples, pay
and posting.
What does a sale pay me?
10%open collab3%Shop Ads sales 12–14%target collab5%target Shop Ads Paid by TikTok Shop on every sale from your video. Your manager tells you if you are on a target plan.
How do I get a sample?
Request it from our showcase, or your manager sends one with a brief like this for that shoe.
How long do I have to post?
7 days from delivery. Post and sell, and your next pair ships first.
Who do I talk to?
Email tiktok@cynllio.com.
November creator challenge
Win up to
$600 cash
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers