The slouch that makes the outfit
MIDNIGHT
Slouchy Pointed Wedge Knee Boots
Price
$49.99
You earn
$5.00
Sold
636
Top video
2.4M
01 — What it pays
$5.00
a pair.
Every pair sold from your video. No cap, paid by TikTok Shop.
$5.00per pair · 10% open collab
Target collab
$6.00–7.00
12–14% · ask your manager
Shop Ads sales
3–5%
when we boost your video
If you sell50 pairs
You make$250.00
At 10%. The best video on these boots made 250 orders.
E
@emma.casteel250 orders from one video · 2.4M views
$1,085
02 — Proof it sells
Videos that
sold it.
Real numbers from our shop, all-time. Tap one to watch it.
2.4MVIEWS
MOST SALES
$10,847250 orders
@emma.casteel · Jul 2026
789KVIEWS
$89321 orders
@emma.casteel · Jul 2026
40.6KVIEWS
$60112 orders
@emma.casteel · Sep 2026
7.9KVIEWS
$3838 orders
@lovelyladynotes · Aug 2026
18.7KVIEWS
$2676 orders
@itzlaneyjo · Sep 2026
120KVIEWS
$1994 orders
@emma.casteel · Sep 2026
84.6KVIEWS
$1734 orders
@emma.casteel · Aug 2026
14
creators have earned from these boots. Be next.
$14.8K
in sales from creator videos, 3.9M views.
03 — The first 3 seconds
Say this.
Show this.
Three openers that sold. Pick one, boots on screen while you say it.
Outfit
“The outfit's fine. The boots make it.”
Open on: the full outfit in the mirror, boots last
Look
“Scrunch them down or wear them tall.”
Open on: pushing the shaft down
Comfort
“There's a hidden wedge. You'd never know.”
Open on: the heel from the side
Then say“They’re under $50, I’m a 8 and took the 8, and they’re linked.” That line is the sale.
04 — What to show
Anatomy of
midnight.
Four details. Get each one on camera for a second.
THE RUCHINGScrunch it down, smooth it up. Your call.
THE PULL-ONPull them on, on camera. No zip to fight.
THE POINTED TOEA step toward the camera, low angle.
THE HIDDEN WEDGESide view. Height that doesn't hurt.
Fit, out loud
Say your size and pull them on, on camera.
66.577.588.599.510
Red = the sizes most buyers take. Pull-on, knee high, hidden wedge.
05 — The rules
Never say.
Say instead.
designer names or "dupe"→"these boots"
genuine leather→faux leather
fits everyone→say how they fit you
Always#ad in the caption, product tagged, and the price said once.
06 — Before you post
Six ticks.
Then post.
CY
Your CYNLLIO managerDM us on TikTok @cynllio_shoes or email tiktok@cynllio.com. Send your video link, the next pair ships first.
November creator challenge
Win up to
$600 cash
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers