The boot that bends the rules
THE
FOLD
Fold-Over Wedge Knee Boots
Price
$49.99
You earn
$5.00
Sold
1,577
Top video
252K
01 — What it pays
$5.00
a pair.
Every pair sold from your video. No cap, paid by TikTok Shop.
$5.00per pair · 10% open collab
Target collab
$6.00–7.00
12–14% · ask your manager
Shop Ads sales
3–5%
when we boost your video
If you sell50 pairs
You make$250.00
At 10%. The best video on these boots made 122 orders.
B
@bekahfunhehehe122 orders from one video · 252K views
$583
02 — Proof it sells
Videos that
sold it.
Real numbers from our shop, all-time. Tap one to watch it.
252KVIEWS
MOST SALES
$5,833122 orders
@bekahfunhehehe · May 2026
50.4KVIEWS
$2,73163 orders
@katelynnnn2412 · Jan 2026
26.1KVIEWS
$2,38062 orders
@sierra__s · Jan 2026
41.8KVIEWS
$2,26756 orders
@bananamilk_oner · Jul 2025
75.7KVIEWS
$2,26449 orders
@bekahfunhehehe · May 2026
28.8KVIEWS
$2,19555 orders
@anvaniiy · Sep 2025
9.8KVIEWS
$96424 orders
@janeybonbon · Jan 2026
37
creators have earned from these boots. Be next.
$24.6K
in sales from creator videos, 814K views.
03 — The first 3 seconds
Say this.
Show this.
Three openers that sold. Pick one, boots on screen while you say it.
Look
“Tall, sleek, and there's a hidden wedge.”
Open on: the heel from the side
Comfort
“My favourite boots ever. Here's why.”
Open on: you walking in them
Outfit
“Fall outfit, sorted.”
Open on: the full outfit, boots last
Then say“They’re under $50, I’m a 8 and took the 8, and they’re linked.” That line is the sale.
04 — What to show
Anatomy of
the fold.
Four details. Get each one on camera for a second.
THE FOLD-OVERFold the shaft down, then up. That slouch is the look.
THE STRAPClose on the strap and clasp at the top.
THE HIDDEN WEDGESide view, then walk. Easy to walk in.
THE TOEA step toward the camera, low angle.
Fit, out loud
Say your size and show the side zip.
66.577.588.599.510
Red = the sizes most buyers take. Pull-on, side zip, knee high, hidden wedge.
05 — The rules
Never say.
Say instead.
designer names or "dupe"→"these boots"
genuine leather→faux leather
fits everyone→say how they fit you
Always#ad in the caption, product tagged, and the price said once.
06 — Before you post
Six ticks.
Then post.
CY
Your CYNLLIO managerDM us on TikTok @cynllio_shoes or email tiktok@cynllio.com. Send your video link, the next pair ships first.
November creator challenge
Win up to
$600 cash
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers