01 — What it pays
$4.60
a pair.
Every pair sold from your video. No cap, paid by TikTok Shop.
$4.60per pair · 10% open collab
Target collab
$5.52–6.44
12–14% · ask your manager
Shop Ads sales
3–5%
when we boost your video
If you sell50 pairs
You make$230.00
At 10%. The best video on these boots made 238 orders.
A
@abrinascloset238 orders from one video · 73.4K views
$742
02 — Proof it sells
Videos that
sold it.
Real numbers from our shop, all-time. Tap one to watch it.
73.4KVIEWS
MOST SALES
$7,418238 orders
@abrinascloset · Dec 2025
31.1KVIEWS
$2,34369 orders
@abbyfridman · Feb 2026
14KVIEWS
$1,50161 orders
@abbyfridman · Jan 2026
5.7KVIEWS
$1,06563 orders
@abrinascloset · Dec 2025
8.1KVIEWS
$87629 orders
@lexiitiktokshop · Feb 2026
4KVIEWS
$62630 orders
@vanessaanaya30 · Dec 2025
3.3KVIEWS
$48626 orders
@_jessicawenzel_ · Sep 2025
19
creators have earned from these boots. Be next.
$15.7K
in sales from creator videos, 219K views.
03 — The first 3 seconds
Say this.
Show this.
Three openers that sold. Pick one, boots on screen while you say it.
Look“Stiletto boots are a statement.”
Open on: the heel from the side
Outfit“Night-out outfit, sorted.”
Open on: the full outfit in the mirror
Fit“Wide calves? These pull right on.”
Open on: pulling them on
Then say“They’re under $46, I’m a 7.5 and took the 7.5, and they’re linked.” That line is the sale.
04 — What to show
Anatomy of
the blade.
Four details. Get each one on camera for a second.

THE FOLD-OVERFold the cuff down, then up. Two looks in one.

THE POINTED TOELow angle, toe toward the lens.

THE STILETTOSide view, then a walk. Say how high.

THE LININGShow inside the top. Smooth, no scratch.
Fit, out loud
Say your size and show the fit at the calf.
66.577.588.599.510
Red = the sizes most buyers take. Pull-on, knee high, stiletto heel.
05 — The rules
Never say.
Say instead.
designer names or "dupe"→"these boots"
genuine leather→faux leather
fits everyone→say how they fit you
Always#ad in the caption, product tagged, and the price said once.
06 — Before you post
Six ticks.
Then post.
November creator challenge
Win up to
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers