01 — What it pays
$3.30
a pair.
Every pair sold from your video. No cap, paid by TikTok Shop.
$3.30per pair · 10% open collab
Target collab
$3.96–4.62
12–14% · ask your manager
Shop Ads sales
3–5%
when we boost your video
If you sell50 pairs
You make$165.00
At 10%. The best video on these heels made 206 orders.
K
@kendraafiya206 orders from one video · 65.1K views
$644
02 — Proof it sells
Videos that
sold it.
Real numbers from our shop, all-time. Tap one to watch it.
65.1KVIEWS
MOST SALES
$6,440206 orders
@kendraafiya · Feb 2026
26.5KVIEWS
$2,377103 orders
@_keepingupwithmeee_ · Oct 2025
17.4KVIEWS
$2,22167 orders
@kennahime · Oct 2025
28.9KVIEWS
$2,08779 orders
@nyshiemastallings · Nov 2025
8.5KVIEWS
$88124 orders
@kendraafiya · Jan 2026
11.4KVIEWS
$81527 orders
@devancooper7 · Jan 2026
18.5KVIEWS
$73121 orders
@eiglin.mf · Mar 2026
49
creators have earned from these heels. Be next.
$22.1K
in sales from creator videos, 497K views.
03 — The first 3 seconds
Say this.
Show this.
Three openers that sold. Pick one, heels on screen while you say it.
Look“Ballet flats, but make them heels.”
Open on: the ribbon being tied
Outfit“Dress them up or down.”
Open on: two outfits, quick cut
Detail“Satin, a bow and ribbon ties.”
Open on: the bow up close
Then say“They’re under $33, I’m a 8 and took the 8, and they’re linked.” That line is the sale.
04 — What to show
Anatomy of
prima.
Four details. Get each one on camera for a second.

THE BOWClose on the toe bow. That's the ballet part.

THE RIBBON TIEWrap and tie it on camera. Slow.

THE SQUARE TOEPoint your foot. Satin catches the light.

THE STILETTOSide view, then a walk. Say how high.
Fit, out loud
Say your size and tie the ribbon on camera.
66.577.588.599.510
Red = the sizes most buyers take. Ribbon ankle tie, stiletto heel, square toe.
05 — The rules
Never say.
Say instead.
designer names→"these heels"
pain-free→say how they felt
fits everyone→say how they fit you
Always#ad in the caption, product tagged, and the price said once.
06 — Before you post
Six ticks.
Then post.
November creator challenge
Win up to
$600 cash
Post 5 videos Nov 1–21, hit a GMV tier, get paid. Plus $450 in ads on your own videos.
See the tiers